powrpuff
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12:19:24 am on March 13, 2010 |
Tweeted this pic this afternoon (after the horrible Queen Station display). Atop the subway stairs at Eglinton Station, solid early-1900 shouts came out:
“30 million! 30 million! Git ‘yer Lotto 649 today! JHAAACKpot’s 30 million! Read all about it!…”
Wow.
The zombie commuters (myself included) awoke for a moment. The usual thing happened as in highway accidents. People slowed down and looked, some with smiles on their faces.
It was a little bit of theatre, like fresh air from the countryside. Not urban, kinda foreign, feels like an apparition. To think in 1910 this was their new media, this had social currency.
We’ve come a long way; but if there was one thing this showed me, it’s that the new zeitgeist is sometimes the opposite of the zeitgeist.
A+ for media placement too. Steps away, the subway station is littered with convenience stores and lotto outlets.
Made with sugar, spice and everything nice. 
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