This was a weekend full of new – and somewhat noteworthy – experiences.
2010 PodCamp Toronto with the fabulous, FABULOUS Mila.
Mila, a co-ideaCity alumni (We met while volunteering in 2009 ideaCity: I with the coffee, her with the big Z.), ever so generously tagged 2010 PodCamp Toronto in my Facebook page and I immediately gravitated to this free social media camp.
The big AHA was actually this morning’s session – amongst the ones I attended yesterday and today – during Erin Bury’s 10:45 session about the emerging and very new media role of “Community Manager”.
Sunday's morning session about this kinda-new role in Marketing, Community Managers. With Erin Bury.
The community manager is that integrated role that manages communications among all – mostly new media, especially social media – channels. It becomes a bit more hairy when incision-ed in a traditional marketing environment whose functions have either been specialized (PR, Advertising, Customer Service) or integrated (Communications, Branding, Consumer Relationship); and like the latter, it basically functions the same, except it is role-specific to the dynamics of new (social) media: interactive, immediate and extremely Gen Y (in my opinion).
It’s indispensable for dotcoms; but might be highly specialized for manufacturers that still rely significantly on retail (vs. e-tail) top-line revenue, which, I imagine, would realize higher HR cost-benefits in filling a brand manager, first.
Other sessions I went to:
- Building an Online Community is Not Rocket Science (Evelyn Hannon)
- Death to Pie Charts! How to show off your measurement and analysis. (Zoe Siskos)
- Building and Maintaining Effective Community Management Programs through Social Networks (Donna Marie Antoniadis)
- Is email marketing dead? (Andrew Sinclair)
- When Social Media Becomes Unsociable
- Community Management and the Future of Communications at Companies Big and Small (Erin Bury)
- Location! Location! Location! Mobile Social Media: Present and Future. A facilitated rap session. (Robin Browne)
- Event Capture 101 – For Business of Pleasure (Ryan Wiseman)
Closing Ceremony at 2010 PodCamp Toronto - until next year, folks! Or, rather... ttyl.
Eric del Bosco's surprise fall. Anything can happen at cross ski jump at any point.
I’m not sporty but I couldn’t evade the Canadian spirit in this afternoon’s events. And so it was with subtle disappointment that the two games I intently followed, Mens Cross Ski Jump and Mens Hockey, as if by some unfortunate luck, saw losses on Canada’s soil. I wonder, was I the curse? ;?
- MENS CROSS SKI JUMP: It was ecstatic seeing Eric del Bosco overtake fellow skiers in the semi- and finals. Too bad, that wrong move in the last ramp costed his bronze.
- MENS ICE HOCKEY: I don’t know hockey, but it’s not that hard to see (and compare) the ho-hum performance of Canadian goalie, Martin Brodeur – especially in slow-mo. Canada, can we have someone in the goal next time? Please.
Martin Brodeur: FAIL!!!
Made with sugar, spice and everything nice. 